Clients - jbpm

our clients

Clients don’t just choose us once, they come back, again and again. Why? Because we deliver. Our innovative, tailored approach cuts through the noise. We listen, we understand what matters, and we execute on time, on budget, no compromises. We make it happen, and we make it easy.

we are trusted

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Trade Direct Insurance have been working with the team at jbpm for over three years, initially on printed materials, and since 2015 more broadly across Press creative, digital asset creation, Direct Mail, and email. Their approach is flexible, accommodating and personal, and they deliver against expectations.
Trade Direct Insurance Group, Head of e-Commerce

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jbpm were initially engaged with the previous Gas registrar for over 10 years. I have personally been associated with the company for the last 5 years. During this time, jbpm have impressed me with their efficient, professional manner – an approach that not only inspired confidence, but generated the results we were looking for.
Capita, Development Manager

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Best product, best price, best service: you make it very easy!
NATS, Head of Marketing and Communications and Brand

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TAG Aviation (UK) Limited have been working with jbpm for over six years. During this time, jbpm have supported our changing business needs providing sound advice and innovative solutions. Delivering high quality products at a fair price, often within very tight time-frames; jbpm continue to meet and exceed our expectations and are a pleasure to work with.
TAG Aviation

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No matter what the deadline, no matter where in the world, they have always delivered! Their friendly and helpful approach to all jobs, regardless of the size, makes it easy to work with jbpm.
I really wouldn’t consider going anywhere else!
Sales and Marketing Director

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We have been particularly impressed by the team’s ability to listen and interpret our requirements and translate these into creative concepts that have given our branding a new dimension and really challenged our thinking. The depth and breadth of their expertise is an invaluable extension to our marketing team.
Proudfoot, Marketing Director

Trade Direct

Integrated Marketing

Trade Direct Insurance trades under it’s own brand name, in addition to multiple other brands including SelfBuild Insurance, and we were looking for a local marketing and design company to work across a range of channels and activities on these brands.

Appointment

Central to our supplier selection process was finding a local company that had experience across a range of clients in a number of sectors, that was a fit in terms of business practices and size, and possessed both digital and traditional marketing experience. jbpm ticked all of those boxes, as well as being appropriately priced and responsive to our needs.

Beat My Renewal

In September 2015, we planned an integrated campaign, offering customers and prospects the ability to save money on their Public Liability insurance. The campaign was to be led by radio, but running across email, website, PPC, social and our call centre. jbpm took the brief, interpreted it, played back some early scamps and then delivered a range of digital assets. We were very happy with the creative input and timeliness of deliverables, and these were a key part of a successful integrated campaign that saw new business records set.

Digital asset creation

We have briefed jbpm across a range of digital asset production, including display banners, social graphics, online images and infographics. These have required differing levels of creative input, but we have consistently enjoyed fresh thinking, as well as working with us to develop our brand personality, including a humorous take on the love-lives of tradespeople, where jbpm really worked their magic.

Offline creative

We have worked with jbpm on press ad creative, direct mail creative and the more mundane but equally necessary work to design and fulfil our pre-printed stationery needs. Like all areas of their work, we have been pleased with costs, accuracy and timescales.

Conclusion

Across a range of projects, and both the Trade Direct Insurance and SelfBuild Insurance brands, jbpm have consistently delivered against our expectations, helping us compete effectively in a competitive market. Their philosophy of quoting for the job, rather than quoting to a price has served us well, and they deliver against these quotes. We receive constructive, thought through and informed challenge and feedback which positions jbpm less as a supplier, and more as a trusted partner.

Capita

Integrated Marketing

jbpm was appointed by Capita to provide the Gas Safe Register’s printed membership documentation for their UK members. The documentation formed part of their launch as the new Gas Regulatory Body, covering some 56,000 businesses and around 125,000 gas engineers.

Mailing packs

In the opening year, the project comprised two initial mailings, followed by a membership fulfilment pack, containing a certificate of gas safety, and Identity cards. Each engineer in the business was issued with an identity card that listed their competencies on the back. Later in the year additional mailings were undertaken to cover newly formed businesses.

Quality assurance

From the outset of the project we applied our normal rigorous quality assurance procedures. These include checking for: any data issues; content accuracy; missing photos or information fields; structural differences between files; and that the length of company names and engineer competencies fit on the intended media.

Collating the Gas Safe mailing packs was a complex process. Our supplier’s enclosing teams were dealing with anything up to ten separate enclosures per pack, while carefully matching variable elements. Simultaneously, they were on the lookout for issues such as inaccurate VAT receipt data, duplicate or expired cards, and expired engineer competency information. The first year was a steep learning curve for all concerned, including Gas Safe.

Reduced wastage

Our goal over the first year was to reduce the number of errors being printed – and therefore, wastage. No mechanism was in place to communicate key management information, so jbpm introduced regular reports back to Gas Safe. These reports highlighted the most common issues we were encountering, and more importantly, flagged the data records concerned to prevent production. This increased accuracy and minimised wastage during the hand enclosing process.

Additional challenges

Year two of the project brought further management challenges, including new data structures, additional project components, new documentation and additional gas installers. These issues arose at the same time that Northern Ireland joined the Gas Safe Register, and when email was being introduced as a core customer communication method. The project very quickly became complex, with 11 XML file structures, 12 dynamic email letters, and 26 dynamic print letters – with usage defined by a series of business rules.

All parts of the project contained dynamic data and images for the ID cards. It was at this stage we developed the Gas Safe Processor application, which allowed JBPM and its supplier to process the different data files into email broadcasts and print files for production very quickly. The Gas Safe Processor also dealt with the reporting elements, from production reports to status logs, detailing the success or failure of all records, including error details where applicable.

Summary

jbpm has processed in excess of 2,500,000 documents and 1,300,000 plastic identity cards on behalf of the Gas Safe Register. The success of the project proves our ability to deliver exceptional service quality and value for clients with large scale membership documentation needs.

our clients

we are trusted

we are not just another agency

Trade Direct

Integrated Marketing

Appointment

Beat My Renewal

Digital asset creation

Offline creative

Conclusion

Capita

Integrated Marketing

Mailing packs

Quality assurance

Reduced wastage

Additional challenges

Summary